It’s almost time for another music festival –from Apple – in London. Although, this time things have changed this time.
The event, now called Apple Music Festival instead of iTunes Festival, now will run for 10 nights instead of a month. The Roundhouse, located on Chalk Farm Road, is still the venue where the magic takes place, but only UK residents can attend.
From 2007 and up until last year, people from around the world were invited to download the iTunes Festival app on their iPhone, iPad and iPod Touch, and apply for tickets. If they won, the had to travel to London and pay for all the expenses by themselves.
But don’t you worry, there’s still hope. If you want to watch Pharrell, One Direction, Florence + The Machine and Disclosure (the artists that at the time of writing have confirmed their attendance) you can do it right on the Apple Music app on your iOS device, Mac or PC.
Apparently, Beats 1 will cover the event and the Apple Music app will display big featured posters on the “New” section with links to the live streams.
The latter leads me to think that the Apple Music app for Android will launch before the festival, which by the way runs from September 19-28. But that is just conjecture from my part.
If you are a UK resident, you can apply online through the Apple Music Festival website, although the reservation system is down at the moment.
Just remember that tickets are non-transferable, and that if you miss the show, you won’t get a pass for a different night.
You can also read the FAQ for more information. It’s a shame non-UK residents won’t be able to attend the event. But hey, we still got the Apple Music app, right?
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