We all know them. We all love them. And, most importantly – online services for music streaming.
The range of different platforms is massive and reaches from the very user-orientated Swedish company Spotify to the more expensive but very exclusive American opponent Tidal – not to forget SoundCloud, Apple Music, Deezer and many more. Even Facebook is rumoured to launch its own service. But also video-sharing websites like YouTube or Vimeo are being used by music lovers all around the globe and enjoy great popularity.
The New York-based enterprise Next Big Sound (NBS) now released a brand-new statistic, which undermines all those points I outlined above. From January to June 2015 alone, NBS tracked more than a trillion online plays in total.
Absolutely right. One. Trillion. That’s 1.000.000.000.000! A sheer unimaginable amount.
But it exists in the form of music streams by real people. Included in that ONE TRILLION (!!!) are streams across YouTube, Vevo, Vimeo, Spotify, Rdio, SoundCloud and Pandora.
And who do we have to thank for making online platforms our number one way to consume music? Well, firstly, the Internet of course. And secondly the inventors of Napster and Rhapsody. In 2000, these were the two first streaming on-demand music subscription services to offer access to an extensive library of digital music.
Some musicians, however (Taylor Swift *cough*) not so much. Just recently Swift questioned the fairness of certain platforms and criticised them for having a negative effect on artists. Especially when it comes to money and piracy. That are the reasons why she took her hit album “1989” off of Spotify, for those who wondered.
Taylor Swift might be one of the most powerful and biggest female singers in the pop genre, but the numbers speak for themselves. The more we stream, the more musicians get an actual piece, of what now appears to be a whole new industrial branch. And if you don’t like it either, do like Tay and simply shake it off.
Article by Monique Mehler